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Yahoo Search Marketing Handbook

Mona Elesseily has nearly five years experience crafting Yahoo Search Marketing (YSM) campaigns for her clients but over the last 16-months, she has been absolutely immersed. As the Yahoo! (Overture) PPC expert working at Canadian paid search advertising firm Page...

Certify Me – Two Emerging SEO Certification Programs

Two emerging initiatives aim to create and present certification designations for search engine optimization specialists. Oddly enough, both are from Southern Ontario, Canada both are being initiated by long term players in the online marketing world, and neither has...

Microsoft Going After Google

“This is hypercompetition, make no mistake,” Bill Gates, November 2005. Gates is worried about Google and has been for a while. For years, observers have watched Microsoft, imagining the frantic pacing behind closed office doors in the executive suites,...

Can the Mainstream Media Understand SEO?

I am a SEO. As a search engine optimization specialist, I have spent the better part of the last decade studying search engines to get a better understanding of how they work in order act as a guiding consultant for paying clients. My clients, or more appropriately,...

Rivalry between MS and Google Heating Up (again)

It has been an interesting day in the IT world. Opening the month of May a couple of interesting stories involving the rivalry between Google and Microsoft are playing through the news today. The first story demonstrates an Amazon migration from Google based results...