1-877-385-5526 info@stepforth.com

Personalize Me – Yahoo and Goog Getting to Know You

Imagine this scenario. Too tired to cook after arriving home from a long day at work you call your local pizza shop to order two large pizzas and a bunch of soft drinks. You dial the number as usual and, instead of the familiar voice of Tony, the owner/pizza champion,...

Google Re-Writing Paid Placement Playbook

Google is introducing site-targeting for paid-advertisers in a bid to perfect their golden-egg ad-distribution network AdWords. Yesterday Google announced a limited beta test of a unique feature to AdWords, a system allowing advertisers to choose where their ads are...

Client / SEM Relationships in Times of Great Change

“What’s the use of a good algorithm if you can’t change it?” Dr. Who (The Fortune Program) Search engine optimization firms tend to have unique relationships with their clients. Like our colligate cousins in the web design field, our clients...

Yahoo Q1 Results Better than Anticipated

Yahoo had a pretty good day yesterday. Yahoo reported better than expected revenues in a first quarter report issued early yesterday. Yahoo’s earnings from January 1 to March 31 were $205 million, up from the $101 million they reported last year. Excluding money...

Google “My Search History” Personalization

Google Labs has released the beta version of what might become the application that changes Google’s relationship with its users forever. My Search History (beta) is an opt-in program that records your Google search history and where the search results led you,...