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Click Fraud: Detection, Analytics and Advocacy

Click Fraud is the greatest threat to the rapid growth of the paid-search marketing sector. Speaking about click fraud to an investor conference in December, Google CFO George Reyes stated, “I think something has to be done about this really, really quickly,...

Search Engine Relevancy Challenge

Is MSN better than Google? How does Ask Jeeves stack up against Yahoo? Which of the Big4 search firms produces the most relevant results? Those questions are difficult to answer as what is relevant to one searcher might not be particularly relevant to another. Search...

SES Toronto 2005 Follow-Up – Serious Search Marketing

Search Engine Marketing is a sensible vocation. Driven by many of the same basic tenets that inform the traditional marketing sector, the goal is to be sure one’s clients’ products are among the first people think of when looking for that certain something...

Notes from the Underfound – SES Toronto – Day One

Toronto is the largest city in Canada and the fifth largest in North America . There are more people in this city than there are in the entire province of British Columbia. It is also my home town so I was more than pleased to be asked to speak at the Toronto Search...

Optilink Update

A couple of weeks ago, Leslie Rohde from WindRose Software was minding his own business when a user of their signature tool, Optilink, emailed him to ask about the 404-page generated when querying Google. Optilink is used to trace incoming links to the myriad of sites...