The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature. The changes we’ve seen over the past six months are only the tip of a much larger iceberg as new technologies and innovations on established ideas radically alter how we look for information and how that information is delivered to us by search engines. For marketers and advertisers in the traditional world of print and broadcast media, change happens slowly, generally with enough warning to allow for long-term decisions and campaign planning. Read more…

For those that dislike advertising and pop-ups Norton Internet Security 2004 is a dream come true, but for advertisers it could be your worst nightmare…

The newest version of Norton Personal Firewall includes a new web assistant that allows users to block ads and pop-ups, this setting is turned on by default and is stirring up some controversy, but how does this affect the PPC world? Read more…

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Friday, March 12th, 2004

High PageRank Links

We all know that incoming links are an important part of any search engine placement strategy. Exchanging reciprocal links is one of the easiest ways to attain links to your website from other webmasters and there are many sites out there willing to exchange links with you. That said, not all of them are valuable links that will benefit you – so where do you find them? Read more…

The search engine marketplace has undergone significant changes over the past 18-months but yesterday’s news from Yahoo! marks a turning point in the industry. Timed to coincide with the New York Search Engine Strategies conference, Yahoo announced a massive increase in paid inclusion fees and distribution of results. While Yahoo! and Overture issued press releases through their public relations firm, Fleishman-Hillard, their affiliates and resellers such as Position-Tech and Trellian issued press releases of their own, creating a confusing and at times messy mountain of uninformative information. Read more…

Search provider Ask Jeeves announced today its plans to acquire Interactive Search Holdings, one of the largest privately owned online media and search companies, in a $343 million deal that is part of the company’s efforts to strengthen its grasp on the steadily growing search market.

Last December, comScore Media Metrix reported that Interactive Search Holdings was the ninth most visited United States property on the Internet. The company was launched in 1999 and is commonly known as “the Excite Network.”

Ask Jeeves will double in size with this acquisition, which includes web properties such as the search engine Excite.com and iWon, among others. This news comes after the announcement that Ask Jeeves will drop its paid inclusion program.

“The acquisition of Interactive Search Holdings will be an important step in Ask Jeeves’ growth strategy,” said Ask Jeeves CEO Steve Berkowitz. “This acquisition will enable us to combine Ask Jeeves’ proven strengths in user experience, search technology and brand development with Interactive Search Holdings’ strengths in distribution and direct marketing. By leveraging these two complementary approaches to search, we expect to accelerate Ask Jeeves’ market share gains in 2004 and beyond.”

We’re still calling people and trying to root out the information. Here is a press release forwarded by Ana, a spokesperson for the PR firm Fleishman Heller…

Yahoo! Search Launches New Content Acquisition Program, Providing More Relevant, Comprehensive Online Content For Users Read more…

I am still looking for more information on this one and have been on hold at Yahoo for several minutes now. A major change in pricing and distribution has been announced but, after reading several items relating to these changes, all we know is that we don’t know enough to piece together an informative piece. We’re obsessing on this one today so expect a few more postings and finally a real answer.

As searchers become more sophisticated, the search engines are forced to evolve to keep up with the changing times.

During a session at WebmasterWorld’s Publishers Conference VI, Tim Mayer from Yahoo! Search explained how Yahoo! has improved its abstracts, the presentation of its results pages, and how it has developed a new algorithm designed specifically to focus on longer query searches using more terms. Read more…

ZNet writer Stephanie Olsen has uncovered a terribly interesting story. Why do you think Yahoo spent so much money buying AltaVista, AlltheWeb and Inktomi if it is simply going to develop its own search engine with its own database? For the intellectual properties associated with the patents their acquisitions hold. Read more…

This is actually last week’s news but last week was busier than expected so it did not make it to the BLOG.

Yahoo is currently drawing results from Inktomi and filtering those results through its own algorithm. As of April 15, Yahoo will be drawing from its own paid-inclusion search database.

Yahoo has not released details regarding costs and coverage but we expect to hear some numbers sooner than later.