It looks like some of us are going to be spending the coming weeks pouring over the latest Google Patent document which was filed on July 13, 2004 and published October 27, 2005.

According to the patent abstract, which was filed by Google employees Stephen Lawrence, Oren Eli Zamir, Jeffry Korn, and Andrew Fikes, the document addresses:

“A system and method for using a user profile to order placed content in search results returned by a search engine. The user profile is based on search queries submitted by a user, the user’s specific interaction with the documents identified by the search engine and personal information provided by the user. Placed content is ranked by a score based at least in part on a similarity of a particular placed content to the user’s profile. User profiles can be created and/or stored on the client side or server side of a client-server network environment.”

There are 52 unique points outlined in the patent. A further 133 descriptive notes and connections with other patents filed by Google are included in the document. It is obviously going to be a very long weekend.

Wednesday, November 2nd, 2005

Revolution 2.1

The second Internet revolution has clearly started to take shape. Remember the massive changes forecast by hundreds of tech-writers, including myself, for the past two years? While slower in coming than expected, the last critical stage for their mass adoption of these changes, their introduction, appears to have begun. Welcome to Revolution 2.1. Read more…

Following on the six site design sins from last week, here is the completion of the list of thirteen SEO Website / Search Issues from Y2K.

7) Sites designed entirely in Flash

Flash is an incredibly cool design medium that enables animations, sound, video and user interaction with websites. As the web and the designers who work on it become more sophisticated, Flash is being used more often. Unfortunately, Flash files are often used without search engine spiders in mind. While Micromedia did distribute a Search Development Kit to help search engines decode information phrased in Flash files, it is still very difficult to perform SEO services on a site designed primarily in Flash.

Sites designed in a coding language search spiders can easily read and understand tend to fare much better in organic listings. The best advice for using Flash files is to embed them in a page designed in a more standard format.

8) Use of MS Word HTML generator

Did you know that a MSWord document can be saved as an HTML document? If you didn’t, I am sorry to report it is possible. The problem is, MSWord documents saved as HTML documents have a bazillion or so lines of extraneous code and tend to perform quite poorly in search engine results. They are hard to work with from an SEO perspective as well. Removing extraneous code from a MSWord document can be difficult, even when using Dreamweaver.

9) Poor site maintenance, updates

Every town has a storefront that never changes and that store never seems to be very prosperous. Websites need to be updated and maintained, they are sort of like a storefront that way. There are actually two issues being addressed under this heading.

Maintenance: Many website owners do not properly maintain their websites. Some sites look years out of date while others continue to carry links to sites that no longer exist. We’ve even come across some sites with product information for items the business no longer carries. While operating a business in the real world can take a lot of time, the Internet is an active place of business. Spiders and live-visitors need to see a well maintained website to take the business seriously.

Updates: We have been preaching the values of regular site updates to clients for years. Adding fresh content to a site is important on so many levels. Google, for example, uses the rate at which new content is added to a site as a guideline when judging the relative importance of that site. Fresh content also increases the on-site inventory of documents that might achieve search engine placements.

Live-users also appreciate new content as it adds value to their experience at your site. As many online business owners understand, Internet users are a lot like regular shoppers. They follow patterns and purchase from places they are comfortable. Giving visitors a reason to revisit your site is always good for business.

10) Ignoring emerging technologies or pre-existing payment programs

This point follows the maintenance and update point for a good reason. For some website owners, the Internet is their primary place of business. Unlike brick and mortar operations, there is no physical location to purchase items, all sales are made online. That means the website is the store. Like their brink and mortar equivalents, online stores need to use a variety of tools to attract customers.

XML based sitemaps that feed information to the search engines via RSS is an example of a beneficial emerging technology that is being ignored by the majority of webmasters out there. Blogs, podcasting, social or industrial networking and the purchase of PPC advertising are others. By ignoring emerging technologies, business owners can miss vast groups of potential clients.

Online business is dependent on the electronic transfer of funds. For most that means using a credit card. Some people don’t use credit cards and others use them only for specific purposes. There are several types of online payment systems that are not dependent on credit cards, the most well known being PayPal. Surprisingly, relatively few online businesses accept PayPal as a payment option. How many brick and mortar businesses still use an abacus and a cigar box as the cash till? Aside from a few quaint grocers and herbalists in the older part of my town, I don’t know anyone else who even knows how to use an abacus. That’s the power of technology. There are still a few brick and mortar stores who refuse to honour bank debit cards or credit cards. By refusing to use newer technologies, their businesses either stagnate in a previous century (which in some cases is a welcome respite from the 21st century), or lose customers like myself who rarely use coin or cash.

The last three frightening things for SEOs are not on-site related but have an enormous sway on how our industry evolves and the practices we employ.

11) Over-reliance on Google Results

Google remains the most important search engine in the world. A strong placement on Google can make the difference between success and failure for many online businesses. Over time, Google has come to dominate the search sphere but as businesses affected by the series of Jagger Updates this month are learning, Google listings can be a very volatile place to do business in.

That shouldn’t be an issue for webmasters and online businesses as there are literally dozens of other marketplaces aside from Google. eBay is an example. There are other search engines as well. Yahoo, MSN and ASK all offer excellent search results and can collectively drive similar levels of traffic as Google. At the end of the day however, it must be noted that Google offers a heck of a lot of bang for the marketing buck and search users continue to love using Google.

It is strongly recommended that webmasters concentrate on getting strong organic and PPC placements at the other search engines and work to cultivate that business. Learning about and taking part in the Yahoo Publishing Network is a good alternative for webmasters and bloggers who want to diversify the advertising that appears on their documents. MSN is about to introduce a series of webmaster and business development features in their soon to be released paid advertising program.

12) Google’s use of DMOZ information

Google is again reverting to DMOZ descriptions on some sites in its listings. This means that Google is querying DMOZ for sites to include in its general listings. This can be a potentially damaging thing for a host of reasons.

First of all, it is not very easy to get a site listed in the DMOZ directory. The backlog is huge and editors at DMOZ seem to find reasons to not include sites they feel are designed for marketing purposes only. Some website owners and SEOs have waited for years without word on the status of their submission to DMOZ.

DMOZ editors are better known for following the DMOZ system than they are for accuracy or marketing acumen. If a mistake is made in your description, it is often quite difficult to get it corrected.

13) Misunderstanding the role of the SEO sector

SEOs are not miracle workers. SEO, as a profession is a combination of good website designers and good online marketers. We do not control or even directly manipulate search engine rankings. For the most part, we don’t even reverse engineer algorithms any more. We are simply online marketers who have learned a great deal about how search engines work and how they rank websites. Our technical job is to make client sites as friendly as possible for search engines. Our marketing job is to make the site as friendly as possible for live-visitors, to advise our clients about changes in the search sphere that might affect them for good or for ill, and to take action on items that might not be beneficial for clients.

We cannot make a site jump from number eight to number three, at least not with any guarantee of success. What we can do is make a website or document available to as many search engine spiders and search engine users as possible. We can help select keyword phrases and arrange them properly on the page. We can help with site design and structure, and leave trails for spiders to complete the submission phase. We can’t however tell Yahoo, Google, MSN, ASK or any other search engine to promote our client’s sites higher in the organic listings. If we could, we would charge a heck of a lot more.

Everyone loves Top10 lists. In the SEO industry, where search engine results form the ultimate Top10 lists for clients and practitioners, the sheer number of ways a website, document or other spiderable object can be designed makes it very difficult to produce a general Top10 list for best practices. There are however, a number of basic mistakes made by webmasters, site designers and new online-entrepreneurs that inadvertently create obstacles to search placement success. Read more…

Online advertising is entering a fourth phase of innovation. Each of the previous waves of online marketing innovation has directly influenced or informed the development of successive waves. Starting with banner ads ten years ago, the online economy has revolved around advertising. While subscriber fees, government grants and private investment capital paid for the development of the backbone, advertisers paid for the development and sustentation of commercial websites. The same is true today but, just over a decade into the evolution of the public/commercial Internet, advertising has become much more precise, targeted and universally pervasive. Read more…

The best known of all weekly alternative newspapers, New York’s Village Voice has been purchased by New Times Media. New Times owns eleven other large alternative weekly papers including The Pitch (Kansas City MO) and the Houston Press. The two publishing companies will be merged into a new firm, Village Voice Media. A part of the merger plan calls for the development of an Internet portal to compete with Yahoo and AOL.

David Schneiderman, current CEO of the Village Voice was yesterday named president of Village Voice Digital, the arm of the new company responsible for developing the portal. New Times Media also holds an Internet-based advertising agency known as the Ruxton Media Group.

The merger gives Village Voice Media access to seventeen of the largest urban markets in the United States, allowing them to compete on a more even playing field for both traditional and digital advertisers. The new firm will have a combined weekly circulation of 1.8 million papers and approximately 4.5 million weekly readers.

Monday, October 24th, 2005

Algo Insurance?

A not so funny thread over at the Digital Point forums asks webmasters to estimate how much money they are losing due to the Jagger update. Some webmasters are claiming to be losing up to $9000 per month. Others claim to have seen their traffic decline by up to 85% over the past week.

One post on the fourth page asks if anyone offers Google upate insurance. Why didn’t we think of that?

Monday, October 24th, 2005

Google's Jagger Update Contines

We’ve had quite the week over the past seven days, eh?

Whenever Google implements an algorithm update, the search engine optimization sector gets inundated with phone calls from clients questioning why their site placements took a sudden dive. Read more…

Friday, October 21st, 2005

SEO and Mass-Market Templates

SEOs see a lot of different Content Management System (CMS) driven websites in the course of a day. Some are very well designed and some are not. The ones that are well designed are often delightful to work with, even the most technically complicated. The ones that are poorly designed however, even the most basic; provide an unlimited well of headaches, extraneous lines of code, and frustration. Read more…

Here is yet another cool use of the Google Maps API. Earlier this week, Search Engine Watch Forums moderator Elisabeth Osmelowski created a Google map showing where hundreds of search engine optimizers and marketers are located. Read more…