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Measuring Success as an SEO

“How do I know if my SEO campaign has been successful?” I was asked this deceptively simple question the other day. I wasn’t able to give the fullest response but considering the circumstances, I gave it a great effort. It’s mid-spring in...

Google Spin Saves Stocks Today

On Tuesday morning, Google’s CFO George Reyes, suggested the extraordinary revenue growth Google has seen over the past three years might slow. He didn’t say stop, or even drop precipitously; he said the word, slow. “Clearly our growth rates are...

NeoSEO, Optimization in The Emerging Search Sphere

About ten years ago my brother and I ventured to the Edge of the World. It is located a few hundred kilometers (120mi) northwest of Thunder Bay Ontario. The Edge of the World is a high cliff near the hundredth meridian, the place where the expansive flatlands, the...

Florida’s Effect on SEO Spam

A few years ago, in the days before the introduction of Google’s Florida Update, SEO was a quasi-Masonic vocation practiced by an expanding order of techno-monks who acted openly but held secret the minute details of their trade. As search engines and SEO...