In the PPC world the more you pay the higher you rank. A #1 ranking on Overture for “search engine placement” would cost $8.01 and a #3, $5.25. It has generally been understood that this is a major difference between the PPC engines and the natural engines. You can’t buy placement on the natural search engines … or can you? Read more…
A carpenter has his hammer, a plumber his wrench, a doctor his scalpel, and an SEO … well an SEO too has a wide variety of tools at their disposal to aid in the process of producing a successful search engine placement campaign. From the selection and balancing of keywords to the building of links, there are tools that aid in the optimization and ranking process.
In today’s articles we will outline some of the most prominent and some of the best that we have found. Some of them are extremely useful, and some are just very “cool”. Read more…
Promoting a website can entail multiple forms of marketing from Pay-Per-Click (PPC) to banner ads to search engine placement. While this is often a great way to go as it helps safeguard your business from fluctuations in any one area, it does lead to additional issues. A main consideration with these multiple facetted promotions is determining exactly which are producing a good ROI and which ones are just costing money with little or no value returned. Read more…
For the past two weeks I have covered the topic of keyword research. If you are a new subscriber or did not get a chance to read the last articles they can be found online. They covered:
> Choosing potential keyword targets
> Determining which phrase will produce the greatest return on investment
In this crucial first step in the optimization there is an additional aspect of choosing your keywords that has yet to be covered and that is how to choose multiple keyword phrases to target in a single promotion. Read more…
It is said that a journey of a thousand miles begins with a single step. In the case of a search engine placement promotion of any size the first step should be the choosing of keywords. Everything from the titles, meta tags and even your content will later be built around these phrases. Read more…
Search engine spiders are perhaps the closest thing to a virtual life form the planet has every seen. Racing around on fiber cables like the electrical impulses in your brain, recording everything they see, these systems behave very similarly to the way we think. Read more…
Often there is some confusion between these two crucial roles and what they function to provide. The biggest confusion being that to perform one well will, by default, secure the other. This is not the case.
The role of marketing is to attract as much attention as possible to a product or service. The role of sales is to take the people who have noticed what you have to offer and turn them into clients. Definitely complimentary roles if done correctly, however, often people focus too strongly on one to the detriment of the other. Read more…
At some point or another we have all heard the old adage, “Don’t put all your eggs in one basket.” Until very recently site owners, webmasters, SEO’s, and pretty much anyone who had anything to do with the Internet was concerned with marketing on one property: Google. Read more…
When you’re working with a limited budget and need to increase your visibility with minimal expense, then forums are a great place to start. The effect of posting information and opinions on forums are two-fold:
When you post to forums you are posting information to a targeted readership that is interested in the forum topic. Provided that you have chosen a forum related to the topic of your website you are, in posting interesting and insightful information, promoting your own knowledge of the area and people are likely to visit your website based on this. Read more…
