Saturday, June 11th, 2011
StepForth is proud to announce on June 14th, our CEO, Ross Dunn is sharing his extensive knowledge of competitor analysis for online businesses in a session titled Competitive Analysis at Search Engine Strategies Toronto; Canada’s largest and most prestigious search engine and social media marketing conference.
Ross Dunn will be speaking alongside his two other esteemed competitor analyst peers Matt Van Wagner (President of FindMeFaster) and Marios Alexandrou (East Coast Director of SEO at Rosetta).
The formal description for the joint presentation on Competitive Analysis is as follows:
An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. This knowledge helps you comprehend what links to gain, ad prices to pay, content to offer and customers to seek. In this session, we take a close look at what tricks you can use with search engines to analyze your competitors’ game and also what free and premium tools are available to deep dive into their strategy. Join us for a candid discussion as panelists reveal their secrets for monitoring competitive forces and threats while sharing tips that can be successfully applied to any business intelligence effort. After attending this session, you’ll have the skills to easily discover what keywords your competitor is targeting, how much your competitor is spending on ads, and be able to identify opportunities your competitor is missing.