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The recent State of Search conference provided a cornucopia of sound bytes from Gary Illyes covered on this episode. Also, a possible example of the dangers of bragging about a top ranking on Google and questions from the Community.

This October 16, 2017 SEO 101 podcast is available now: listen or Download (right click and save).

Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on WebmasterRadio.fm