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John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link building techniques can rarely create the quality links needed to see these types of results. Listen as they break down the Stone Temple Study and the Google AMP Case Study.

This July 22nd SEO 101 podcast is available now: listen or Download (right click and save). You can also find all past shows on iTunes. 

Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on Cranberry.fm