Big Google Update! But it’s Not Penguin 4.0, not Panda (though Panda now part of the Core Algo), Brand Term related (big impact on News Sites). It is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publisher who lost rankings are newyorker.com, vanityfair.com, arstechnica.com, fastcompany.com and economist.com. Take “weather reports” with MANY grains of salt.. Google brings back the Google Dance. Also, Google mayprevent sites from passing PageRank when links get bad..Google PageRank will never update again.