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Google is adding its own symptom-related direct answers on mobile in the US. The info is sourced from a team of expert doctors from Harvard Medical School and the Mayo Clinic. Rankbrain is noted as a “signal”, not just a ranking factor, and Google showed a preview of a potential update to local pack where the first listing would be an ad.

This June 24th SEO 101 podcast is available now: listen or Download (right click and save). You can also find all past shows on iTunes. 

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