Ross Dunn and John Carcutt describe in detail why SEO can be spelled A.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile Podcast: Read More

This January 14th SEO 101 podcast is available now: download (right click and save). You can also find all past shows on iTunes. 

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