As I am new to the world of SEO (Search Engine Optimization) I have compiled a list of the top ten definitions I have found interesting learning.
Algorithm (algo) A mathematical formula used by search engines to determine what pages to suggest for a given search query.
Analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.
Bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.
Conversion (goal) Achievement of a quantifiable metric on a website. Ad clicks, sign ups, and sales are examples of conversions.
CPC Cost Per Click - the rate that is paid per click for a Pay Per Click Advertiser
Gizmo (gadget, widget) small applications used on web pages to provide specific functions such online calculation tools, or simple add-ons like hit counters or IP address display. Gizmos can make good link bait.
Google bomb The combined effort of multiple webmasters to change the Google search results usually for humorous effect. The “miserable failure” - George Bush, and “greatest living American” - Steven Colbert Google bombs are famous examples.
SEM Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
SERP Search Engine Results Page
White hat SEO techniques, which conform to best practice guidelines, and do not attempt to unscrupulously “game” or manipulate SERPs.