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Starting a SEO Program On Your Own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks.

This November 26th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.

Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM