Wednesday, March 14th, 2012

How to Increase Fans on your Facebook Page


The cover for the documentary movie "Elephants Never Forget"I have been working with an organization called Elephants Never Forget for the past few months helping them raise awareness on the plight of Asian elephants; StepForth takes a great interest in assisting charities and non-profits with marketing and this is my project. In order to gain interest and increase their numbers on Facebook, I’ve stuck to the following 4 key tactics that have proved to be quite successful. Below outlines the specific tactics I used. These relate directly to our campaign; however the principles can be used for any page working to build their fans.

Cross Promote your Facebook Page using Twitter

Our Twitter followers were growing much faster than our Facebook Fans. In order to reap some of the benefits of these interested Twitter followers, I started tweeting about the content on our Facebook Page.  Take the example below:

This tweet reveals a photo from one of our Facebook albums.  In the same tweet, it informs the followers where they can see more pictures and gives them a link to our Facebook page. This gives the twitter follower a REASON to check out our Facebook page rather than simply asking them to check it out.


Join Groups related to your Target Market using your Personal Profile

A page cannot join a group, only people can. As there are many active groups about elephants, I didn’t want to lose out on the potential of these individuals knowing about our page and becoming active. In order to draw attention from these groups, I joined as Ashley, began commenting and liking their posts and slowly getting involved in their communities. Once I had contributed, I started sharing stories that were being posted on the Elephants Never Forget Facebook page. This intrigued a large group of people who I knew were already interested in Elephants and drew further interest to our page.


Ask your Current Fans to Spread the Word

If your current fans are passionate about your page, they will want to share it with their friends. The only obstacle here is that it can be difficult for them to know how to go about doing it. What I did to make it easy for our fans to share our page was added an app called “Invite your Friends.” I then took a screenshot of it and added it as an image to my status that said “We’ve just added an “Invite your Friends” app to our page!  Please click and share our page with your friends.”

There are many free apps out there that you can easily add to your page to do this. The one we used is called Anka Social. It works well but the free version has advertisements that I could live without.


Write a Guest Post Linking to your Facebook Page

Another great tactic for building up your following is to participate online outside of social media. A great way to do this is by posting a guest blog about your topic. Guest blogs are great because they pull in an audience that may know nothing about you or who you are. We posted a blog on the popular ezine “Life as a Human” and from it, gained more followers on Facebook and Twitter.


Do you have any ideas to share?

If you have a few marketing tactics you can share please do so in the comments so our charity and non-profit readers can benefit from your wisdom. Thank you!

11 Responses to “How to Increase Fans on your Facebook Page”

  1. SEO monitoring

    Always answer to the questions of the fans.

  2. Custom PHP Web Development

    Hello Ashley, this is my 1st time visit in your blog. I want to add here something, after going through your article I found that you have forgotten some of the point by which you can increase the facebook likes for your page: 1) Put your page url into your forum signature or Email signature, 2) Put the page link in the relevant yahoo answers as source, 3) share your page url in twitter or stumbleupon or linkedin, 4) put like box in your website – I think these tips can be helpful to increase your likes. Anyways, I will make sure to return in your blog, loved your blog and have bookmarked it. keep it up. :)

  3. SEO Consultancy

    I agree with this all – having cohesion between multiple social media platforms is certainly a strong way to increase your following, as nowadays we find that many people are on more than one social media platform. However, you must make sure to 1) not use too many different social networks and 2) make sure that some content does differentiate between the two; this can be such as offering exclusive offers on Facebook by sharing a post and other tactics like this.

  4. Henry Seo

    I find Facebook’s Video feature powerful. Well we can load video content to our Facebook fan page, note down the source code and embed it to our website. Include a “Become a Fan” button right in the video itself.

  5. Lucy Kelly

    This is the first time visiting in your blog. I think if we regularly visit in our facebook site, update our new image, giving the url caption, video chatting our facebook web site will be more updated and friends will increase more rapidly.
    Thanks for nice allocation.

  6. alanc230

    I think that you’ve got the key to increasing the number of your current fans who spread the word. The easier it is to share something – the fewest keystrokes that a person needs to make – the more likely any random person is likely to take action.

  7. James

    I also agree with the first poster. Interaction can be key, and I mean everyday interaction. Answering questions and getting involved can really be a great way to increase a real interactive base. Oh and it doesn’t hurt to throw a contest or give away in now and again!

  8. Jordan Harbour

    Great article, Ashley! I had no idea there were apps for Facebook… fancy that. I just tried your tweeting strategy and I added the app you recommended.

    I’ve had some success with a two pronged attack on my Facebook group. I’ll focus on high quality content on the website (in this case a podcast) and I’ll invite the group members to contribute their ideas for the shows. I like to give them lots of praise and credit which they deserve. Their feedback makes the show better and I hope they feel some ownership over it.

  9. AshleyMelsted

    Thanks Jordan! I’m glad you enjoyed it. Getting feedback is so powerful! It’s great for sparking conversation, increasing engagement, and creating a better experience for the user. Best of luck with the show!

  10. Work Online

    Thanks You share a useful information I try this !

  11. Saint Christine

    Ashley? you really share some useful tips? thanks very much? i will try your tips on my page? and share the result here soon?

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