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Tuesday, June 7th, 2011

Google AdWords and your Privacy Policy

 

If your site collects data from your site visitors and you do not have a privacy policy then you definitely want to read this post.

It doesn’t matter what the data is that you collect. If you simply have a basic form for a mailing list subscription, contact us form, forum, or a comprehensive shopping system, if you collect ANY data, be sure your privacy policy is fully up to date with FULL details about how you plan to use this data.

Here at StepForth Web Marketing we have suspected for a long time that having a valid privacy policy on your site can influence organic rankings, but now it is also a definite that it can influence if your paid ads are even able to run at all!

In a post at Inside AdWords (Google’s Official AdWords Blog), Google is now requiring three things to avoid having your ads suspended

  1. Clear, accessible disclosure before visitors submit personal information
    Our existing policy requires you to clearly describe how any personal information you solicit will be used. Soon, we’ll require that your description must also be easily accessible before site visitors submit their details.
  2. Option to discontinue direct communications
    In the same description of how personal information will be used, you’ll also be required to describe how people can opt out of future emails, phone calls, or other direct communications.
  3. SSL when collecting payment and certain financial and personal information
    Many websites use what are known as Secure Sockets Layer (SSL) connections to encrypt sensitive information that travels between the user’s browser and the website’s servers. To help ensure user safety, AdWords policy will require all advertisers to use SSL when collecting payments and certain financial and personal information (like bank account and social security numbers).

So if you find your ads being suspended in the future, there is a possibility that this could be the culprit.


One Response to “Google AdWords and your Privacy Policy”

  1. Haroun Kola

    Thanks for this post. I’ve also found an example Terms of Service page, that I’m using to craft that for my next website that I want to send traffic too. Good to have the legalities in place, and if it impacts on the CPC of my ads, so much better…

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