Tuesday, January 18th, 2011

Facebook & Twitter Links May Help SEO


This news is a little dated now as Matt Cutts reported on it in mid-December, but I felt it was worth sharing for those who have not yet seen it.

It seems that now, it is official that Google does use Twitter and Facebook links as a ranking signal for organic results.

Google takes into consideration the reputation of the author on twitter and Facebook to help determine if the link posted is relevant and of value. If it is, it can contribute to your organic search rankings.

This does not mean you should go out and create dozens of phoney Twitter and Facebook accounts – those spam accounts won’t help you much as they will have no history, and no real followers or authority.

It is also important to note that these links are used very lightly and do not play a significant role, however, you never know what the future will bring.

Here is the Video.

10 Responses to “Facebook & Twitter Links May Help SEO”

  1. Tihomir Petrov

    True! It is absolutely true that the tweets and posts from twitter and facebook help the SERP.

  2. Luis

    And I notice in some keywords search (on google) that facebook/twitter accounts appear on first pages

  3. Nick Stamoulis

    Just another reason for businesses to embrace social media. It’s not just a branding tool or a way to better communicate with your audience. It actually can improve your link building and SEO efforts.

  4. Filolari

    absolutely true and tested !

  5. harry reghin

    not so sure, if it is worth it for SERP, though it all depends on what you are looking for.

    if you want high SERP at fastest time, things like facebook won’t get you there, unless you get lots of followers and tweets etc.

    so it would still depend on your status on facebook, otherwise it would be a waste of time.

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