Friday, June 4th, 2010

Google’s Toolbar PageRank is Being Updated


Thanks to confirmation from a post today by Barry Schwartz over at Search Engine Journal I can now state that what we are seeing at StepForth is not an aberration; there is a toolbar PageRank (PR) update happening.

What does this mean for you? Nothing, unless your site’s toolbar PR drops to zero for over a week and you see negative ranking fluctuations; then and only then should you consider your site may be in some hot water. Why wait over a week? PageRank takes time to update so you may see unfavourable data for a short time while things settle out. That said, the PageRank you ultimately see has little or no affect on your search engine rankings anyway because they are based on either older data or reflects just a moment in time of Google’s algorithm. Indeed, as Barry noted, there is reasonable speculation that the PR we see on the toolbar is not the same PR data used in Google’s all important algorithm (even at the point in time the PR was displayed).

There, I talked a lot about something that is supposed to be irrelevant but I figured it was worth sharing these details to qualm any fears over the changes seen this week.

8 Responses to “Google’s Toolbar PageRank is Being Updated”

  1. China tours

    If someone is still focusing on the google PR as a main target of SEO, then he is out of date. There is a lot more to do to get your site get better ranked.

  2. Chris Nomand

    Thanks for the very helpful information!

  3. Top SEO Service

    SEOz who have top notch SEO skills don’t bother about Google Page Rank. Moreover, they consider Google PR is BS.
    But yes, for client satisfaction (Don’t have SEO knowledge alot) in terms of Green signal displayed on TOP..they feel more happy as this Green slit increases :)…So PR will exist for long.

  4. Sacrament Wedding Photographers

    Yep, ChinaTours has is right.. I have seen sporadic PR score over the past few days. There is a full PR update at the end of this month. After the toolbar update is the normal PR update at the end of June.

  5. Soldier Games

    I’m not sure I understand these “minor” updates. Seems like hardly any pages are effected. Certainly not any of mine. And yes, I know, “don’t worry about it”… except the sites I want to exchange links with use it as the be-all and end-all of quality. How long are we going to be left hanging, waiting for a “major” update (waiting for Godot?)

  6. Jennifer - Sacramento Wedding Photography

    Very interesting. Thanks for this valuable information!

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