Over at the Google Webmaster Central Blog, Kaspar Szymanski has published a post about quality links. One of the most popular questions Google tends to receive is what are the best practices for organic link building. In this post Kaspar explains Googles viewpoint on the issue.
There are no breakthrough techniques listed in the Google post, but every little bit of insight can certainly add up.e sure to check out the full post, but here are some of the main points covered.
- Get Involved in your community through forums and blogs, contributing positively and building reputation. Contribute unique and compelling content in the community.
- Provide tutorials and solutions to problems that your users may encounter, or when possible a tool to do the job. If your resources are useful to your target audience you may garner some quality organic links.
- Consider using humor to attract some buzz and possible links through social media and viral marketing.
- Use topical directories that are relevant, moderated, and well structured.
- Make linking back to your site easy via bookmarking services and social sites like twitter & Facebook.
Not surprisingly Google also comments on their stance against buying paid links, saying that buying PageRank-passing links will have no positive long term effect. This is certainly old news, but even if Google has no way of punishing sites for buying links, they can still be rather expensive, especially long term. Those free organic links last much longer and in the long run typically prove to be more valuable anyways.