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Thursday, September 2nd, 2010

Google, AOL, Extend Search Deal

 

For many years now AOL search results, both organic and paid, were powered by Google. Now with a deal announced by AOL – none of that is going to change.

This morning AOL announced the renewal and expansion of their global partnership. The five-year renewal will include a broad range of features to both improve and expand the products and services.

The following is a snippet from the press release issued earlier today, it summarizes some of the core aspects of this deal.

  • Search Products: Google will provide AOL with additional features and enhancement to its leading Web search products that will improve the consumer search experience across AOL’s network of sites.
  • Advertising Products: Google will provide AOL with best-in-class ad formats, giving AOL consumers a better, more relevant ad experience.
  • Mobile Search: As AOL renews its focus on mobile apps and content, the companies will work together to expand the alliance to cover mobile search.
  • YouTube: AOL and YouTube have agreed to a content partnership that will bring AOL’s video content to YouTube.
  • Global Focus: The alliance is international in scope and will provide improved experiences to AOL’s worldwide audience.

2 Responses to “Google, AOL, Extend Search Deal”

  1. web designer manchester

    Well, this seems to be good news for both companies, AOL and Google :)

  2. K D Mains

    Sort of makes a joke of the headlines regarding “Google V Facebook” when you think about things in depth doesn’t it?

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