For many years now AOL search results, both organic and paid, were powered by Google. Now with a deal announced by AOL – none of that is going to change.
This morning AOL announced the renewal and expansion of their global partnership. The five-year renewal will include a broad range of features to both improve and expand the products and services.
The following is a snippet from the press release issued earlier today, it summarizes some of the core aspects of this deal.
- Search Products: Google will provide AOL with additional features and enhancement to its leading Web search products that will improve the consumer search experience across AOL’s network of sites.
- Advertising Products: Google will provide AOL with best-in-class ad formats, giving AOL consumers a better, more relevant ad experience.
- Mobile Search: As AOL renews its focus on mobile apps and content, the companies will work together to expand the alliance to cover mobile search.
- YouTube: AOL and YouTube have agreed to a content partnership that will bring AOL’s video content to YouTube.
- Global Focus: The alliance is international in scope and will provide improved experiences to AOL’s worldwide audience.




Well, this seems to be good news for both companies, AOL and Google
Sort of makes a joke of the headlines regarding “Google V Facebook” when you think about things in depth doesn’t it?