I am in the midst of a project at the moment and I got distracted by a couple of interesting articles from Google that, I expect, are well worth the read for many of you:
Segmentation with Google Website Optimizer = Testing on Steroids! Not all customers are created equal, nor should you deal with all customers equally. Testing different versions of your page or funnel is powerful. Testing different versions based on the type of visitors is even more powerful. There are different ways of doing this, but we recommend starting with BTBuckets or with these instructions.
Mute posts so they don’t get sent to your inbox. Comments on your posts and comments after your comments send buzz directly to your inbox. If you don’t want a lively conversation to keep appearing in your inbox as people reply to it, you can mute it. Click the arrow in the corner of a buzz post and select “Mute this post.”
Just a couple things to keep you reading…