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Last week Microsoft announced a few updates to adCenter that anyone doing pay-per-click advertising should take a look at. Here is a quick summary created with snippets from the announcement:

    A snapshot from Microsoft showing the changes to AdCenter this Spring.

  • Better Targeting Options
    “Now you can apply customer targeting and incremental bids for your entire campaign with new campaign-level targeting, and then further refine targeting at the ad group level.”
  • Greater Bidding Flexibility
    ” Now you can set default keyword bids for your ad groups, and use nondefault bids to override the default when you prefer”
  • Improved Keyword Research Tool
    You can now: “use new filters to refine your list of suggested keywords … view performance and demographic data by keyword …  add selected keywords to your negative keyword list … bid on keywords and review estimated performance data … review keywords and bids and add them to an ad group”

Here is the link to the detailed posting at Microsoft. In addition, here are links to the other updates Microsoft has applied this Spring to adCenter: Account Management Updates, adCenter Desktop, Content Ads (US Only).