Late last year I interviewed several of Twitter’s Twitterati (Barry Schwartz - @rustybrick, Darren Rowse - @problogger, Justine Ezarik - @ijustine, Steve Rubel - @steverubel) for an article in the Fall print edition of the Search Marketing Standard (update: shutdown as of 2013) to get their impressions on microblogging.
The feedback was, as you might imagine, excellent, and with a big thanks to the brass at the Search Marketing Standard I am now able to share the article I wrote with you in PDF format. I hope you enjoy it. Download “To Tweet or Not to Tweet” from our dropbox account.
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