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Saturday, March 14th, 2009

How Google's Interest Based Ads Work

 

In the following video Google’s “Business Product Manager for Trust and Safety” (phew what a title) Shuman Ghosemajumder discusses Google’s interest-based advertising, how to opt-out of it and some of the misinformation that may make the technology seem invasive.

I think this video may be helpful to you if you are curious how Google targets you with advertising content based on your online activities.


Here is the video on YouTube if you cannot see it here.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

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