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Thursday, April 23rd, 2009

Is This Link Any Good?

One question that I hear fairly often is not, how to get links, but rather, “How can I tell if a link will be any good?”

Obtaining links from other sites has two main purposes. The first is “link juice” for the purpose of improving search engine rankings. The second is attracting traffic to your site. There are many instances where a link is totally useless for SEO but great for traffic, some that are great for SEO but useless for traffic, and some that are a combination of the two. This article focuses on how to tell if a link will benefit you in terms of SEO.

Search Engine Friendly
There are a number of factors to consider when deciding if a link has any SEO value. First and foremost, the most important factor is whether or not Google can even see the link. If Google can’t see and follow your link, then it will hold no value at all. Here are a few things you need to check out to see if Google can see what you’re putting out there. Read more…

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Wednesday, April 22nd, 2009

Top Posts on Tips

Here are the top posts on “Tips” from the old StepForth SEO Blog.

The Ten Minute Optimization REDUX – A SEO Tips White Paper

‘A 10 minute process to optimize a web page for top search engine rankings.’

How to Troubleshoot Dropped Search Engine Rankings – A StepForth SEO Tutorial

‘Discover why your search engine rankings have dropped and what to do about it.’ Read more…

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Wednesday, April 22nd, 2009

Top Posts on Social

Here are the top posts on “Social” from the old StepForth SEO Blog.

Two Great Tips for Optimizing Your LinkedIn Account

‘LinkedIn SEO must haves’

Do it Yourself Social Media Marketing – A StepForth White Paper

‘A how to on promoting your brand (be it yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Digg, StumbleUpon or Myspace)’ Read more…

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Wednesday, April 22nd, 2009

Top Posts on Search

Here are the top posts on Search from the old StepForth SEO Blog.


Ins and Outs of Local Search

‘Submission to local search based engines is becoming more and more important for any sites servicing a local or specific geographic audience.’

Google Latitude Adds More Social to Mobile

‘See where your friends are right now.’ Read more…

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Tuesday, April 21st, 2009

Top Posts on Links

Today is the launch of our new website. Unfortunately the majority of our blog content still resides on news.stepforth.com while we deal with transition issues so here are the top posts on Links from the old SEO blog.


Link Building Tips with Loren Baker – from SEO 101 on WebmasterRadio.FM

‘The ins & outs of Link Building’

3 Methods to Build Links with a Blog – An Interview with Ross Dunn

‘Advantages of blogging for building valuable links and reputation online.’

Building Links with Directory Submissions

‘Some things to consider before using online directories to build links to your site’ Read more…

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Tuesday, April 14th, 2009

Ins and Outs of Local Search

Local SearchAs the population with internet access explodes, and more and more people are using search engines to find what they need, the usage of local search also continues to rise. For any sites servicing a local or specific geographic audience, submission to local search based engines is becoming more and more important.

Read more…


I came across a video on Twitter yesterday (thanks to user @mypluginplay) and after watching it I learned a few things about LinkedIn (a property where I have a profile but I haven’t researched yet) that were definitely worthy of sharing. Read more…

This week’s SEO 101 on WebmasterRadio.FM featured Search Engine Journal owner Loren Baker as our guest to discuss the ins-and-outs of Link Building. Read more…

I was doing some of my daily news digging when I came across the following chart on MarketingCharts.com showing the Share of Ad Spending by Medium as of September 2008. With all of the discussion these days about TV and print advertising suffering during the (brace yourself for the phrase we all hate) economic downturn it will be interesting to compare these numbers to data a year from now. Read more…

For years now, Google and Yahoo have been making a significant portion of their income on the paid sponsored ads to the right of the search listings, and that is about to expand. Google has recently discovered a loop-hole in anti-trust legislation which will allow for the ultimate sale of organic rankings – the catch – they must partner with Yahoo.

Current laws do not allow for paid sponsorship of unlabeled organic listings; however Google has found a way around this – by spidering and indexing paid listings at competing site Yahoo, and including them within their own search results. Read more…

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