Yahoo signed a multi-year deal with Walmart to start displaying advertising on its company website a press release stated Wednesday. The deal will enable Walmart.com to utilize Yahoo’s ad platform for presenting new offers to their customers.
“This announcement builds on our strategy to be the partner of choice for leading brands looking to engage more customers with compelling offers online,” said Todd Teresi, senior vice president of the Yahoo! Publisher Network. “By combining Walmart.com’s leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to Walmart.com shoppers.”
Marketers are expected to be able to start taking advantage of this partnership sometime near the end of this month.