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Monday, July 21st, 2008

Unlimited Top Level Domains with with ICANN Approval

 

ICANN has recently approved a proposal to expand the availability of top level domains to virtually unlimited levels – at least if your pockets are deep enough.

On Monday the Wall Street Journal reported that businesses, or even individuals with money to burn will be able to apply for top level domain names using just about anything they want as the suffix.

What this means is, rather than the usual .com, or .ca extensions, companies could purchase the rights to brand name extensions such as “.google”, or “.ebay”, or if I was given a hefty raise and felt the need, I could spend a half million dollars and register “www.scott.vanachte”, (although I am not sure what I would do with such a pricey piece of online real estate).

Don’t get too excited however, according to ICANN it could be upwards of two years before the new domains are released, and with these vanity domains going for as much as a half million dollars, we are likely to only see them used by the big corporations until prices come down.


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