AOL Time Warner had acquired Bebo, one of the largest social networks outside of North America. Bebo is huge in both the U.K. and New Zealand. It’s the third biggest social network in the U.S. after MySpace and Facebook and for AOL it “positions us to offer advertisers even greater reach and marketers significant insights into the desires and needs of consumers.” With 4.1 billion supposed to be spent on social network advertising by 2011 it’s understandable why the major players want to secure a spot on these sites.
Myspace mobile has been officially launched and people using this social network can use this site to connect with one another on the go.
Mobile phone search is reaching large proportions and search engine’s are well aware of this trend and are finding new ways of speeding up this process. This article has a good rundown of “a Google search plug-in that puts a search box on the “home screen” of the phone and reduces the time it takes to get there (to Google) and get results.”
Searches on question and answer web sites have risen by almost 1000% compared with use on these sites two years ago. “The popularity of user-generated media has helped to establish a category for social knowledge.” Helping on Q & A sites is also a web marketing strategy where sharing your knowledge of a particular subject can bring traffic and awareness to you because of your good answers.