For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin Johnson, Microsoft’s Platform & Services Division President, announced the launch of a similar such product for Microsoft adCenter, in Beta of course.
Microsoft’s vision is a fully functional desktop client version for adCenter, rather than just an editor. This means that tools such as those used for keyword research will be integrated into the software, a feature lacking by Google AdWords Editor.
This product launch will likely make many advertisers happy assuming it all goes smoothly. Our experience with adCenter is that of awkwardness as their interface is far from user friendly, taking several steps to complete a task done with only a single click over at Google.
Unlike many other beta launches that are accessible to only a select few deep pocket advertisers, adCenter Desktop beta is available to anyone with an account in good standing. If you meet the adCenter terms and conditions, you are eligible to apply. If interested in giving the beta a try, fill in their application form to be considered.