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Friday, February 15th, 2008

Google and the Mobile Internet – An Update

 

Over the past few days there seems to be a lot of action with Google and Mobile search. As the advancement in mobile technology continues, the major search engines are finding their place in this infant marketplace to seek out as many advertiser dollars as possible.

Google Searches Abundant on iPhones
On Wednesday, Google reported that it has seen more mobile searches by users using Apple iPhones by 50 times that of any other mobile handset, according to the Financial Times. This shows that the increasing use of mobile search will prove to be a significant source of revenue for Google and others involved in mobile search into the future, but the statistic had Google second guessing.

“‘We thought it was a mistake and made our engineers check the logs again,’ Vic Gundotra, head of Google’s mobile operations told the Financial Times at the Mobile World Congress in Barcelona.”

Gundotra went on to note that the number of mobile searches could outnumber that of fixed internet searches “within the next several years” if other manufactures improve the ease of web access as Apple has.

Google Loses T-Mobile in Europe to Yahoo
The Washington Post reported Wednesday that Google has lost its contract with T-Mobile (Europe) as they signed Yahoo as their preferred mobile search provider. Yahoo’s growing mobile presence is also one that Microsoft is undoubtedly eyeing in their multi-billion dollar take-over attempt.

Yahoo signing with T-Mobile is a significant move given that Google’s partnership with the mobile operator was one of the first of its kind. Starting in March Yahoo’s mobile oneSearch will be used by default by T-Mobile customers in 11 European countries.

This may not be as big of a hit against Google as Gundotra notes “Users want an internet without fences. They know how to type in Google.com if they want to get to it. Two years ago the operators were still playing the role of gateĀ­keepers but that is no longer the role for them.”

Google Search Offered on Nokia Handsets
Tuesday, Nokia announced a deal to offer Google Search to customers worldwide.

Google will now be the default search integrated into new select Nokia handsets. The deal will offer users faster, easier access to online information from their mobile devices as well as the ability to search the handset itself for any content they have stored within it.

Nokia offers easy searching only one click away from the active standby screen. By increasing the ease of use, ultimately it will increase the number of users taking advantage of the feature.

“Providing choices for our consumers is an important driver in Nokia’s Internet service strategy,” said Ilkka Raiskinen, vice-president, software and services at Nokia. “This integration allows our consumers the ability to use the innovative search technologies, which have made Google almost synonymous with Internet search.

Nokia and Google have had a previous relationship. Last year the Nokia N95 became the first mobile device to support YouTube, and Google Search has been available on Nokia Internet tablets for some time now.


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