Yahoo signed a multi-year deal with Walmart to start displaying advertising on its company website a press release stated Wednesday. The deal will enable Walmart.com to utilize Yahoo’s ad platform for presenting new offers to their customers.

“This announcement builds on our strategy to be the partner of choice for leading brands looking to engage more customers with compelling offers online,” said Todd Teresi, senior vice president of the Yahoo! Publisher Network. “By combining Walmart.com’s leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to Walmart.com shoppers.”

Marketers are expected to be able to start taking advantage of this partnership sometime near the end of this month.

As Google Earth advances, they have offered 3D views of several major cities and attractions world wide, but with the help of Disney providing intricate models, a 3D walk through has been created providing users with incredible detail in their virtual visit.

Information is made available on all of the parks 1500 attractions and contains videos and photos as well as booking details. Restaurant menus are also available for the many dining establishments at the theme park.

While currently the virtual tour only includes the outside of the parks buildings, a future update will allow visitors to see the inside of hotel rooms and enter the various attractions.

If you are interested in taking a break and viewing the 3D tour, ensure you have the latest version of Google earth and the “3D Buildings” layer is enabled, and perform a search for “Disney World”. Clicking on any one of the colored Mickey Mouse logos, will get you started.

A case was brought to French court surrounding the use of certain keywords through the use of Google AdWords.

Google AdWords offers advertisers a keyword tool which will often suggest variations of certain keywords to be added to a given campaign. Fashion retailer, Louis Vuitton is unhappy as AdWords has been noted to suggest terms such as “Louis Vuitton fakes” and “Louis Vuitton replicas”.

Because Google is essentially selling the advertising rights to these trademarks, Louis Vuitton alleges a trademark violation, and took the search giant to court – and won! Naturally Google has appealed and the case will now go to the European Court of Justice in Luxembourg.

For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin Johnson, Microsoft’s Platform & Services Division President, announced the launch of a similar such product for Microsoft adCenter, in Beta of course.

Microsoft’s vision is a fully functional desktop client version for adCenter, rather than just an editor. This means that tools such as those used for keyword research will be integrated into the software, a feature lacking by Google AdWords Editor.

This product launch will likely make many advertisers happy assuming it all goes smoothly. Our experience with adCenter is that of awkwardness as their interface is far from user friendly, taking several steps to complete a task done with only a single click over at Google.

Unlike many other beta launches that are accessible to only a select few deep pocket advertisers, adCenter Desktop beta is available to anyone with an account in good standing. If you meet the adCenter terms and conditions, you are eligible to apply. If interested in giving the beta a try, fill in their application form to be considered.

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