In a recent paid advertising deal to supply ads for Viacom giants including MTV.com, VH1.com, comedycentral.com, and 30 other web properties. Google has been left in the cold as Yahoo’s Panama platform was chosen. The deal could also expand in the future to include an additional 140 Viacom websites. Based on February’s figures, that could translate to around 90 million unique monthly visitors.
Back in March a lawsuit was launched against Google property YouTube over copyright infringement of Viacom owned television programs. Undoubtedly the lawsuit against Google was a large contributing factor in choosing Yahoo for the deal. As the next largest player in the game, with Google out, Yahoo is certainly the natural best choice.
The multi-year Search Marketing Deal was official announced Tuesday in a press release posted by Viacom.