On Tuesday Sept 4th Yahoo announced an agreement to acquire BlueLithium which is one of the few remaining top Internet ad agencies. The $300 million move will increase the technical capabilities and reach of Yahoo’s global ad network by adding BlueLithium’s impressive toolset for data analytics and its significant advertising inventory.
Just how big is BlueLithium’s network? Quoting Yahoo’s press release: “According to comScore Media Metrix, BlueLithium is the fifth largest ad network in the US and second largest in the UK with 145 million unique visitors each month.”
by Ross Dunn, CEO, StepForth Web Marketing Inc.