Comments on: Yahoo Shown Miles Above Google for Retention

By: Andres G.

Andres G. — Wed, 31 Jan 2007 22:52:00 +0000

If you think about it, this might not be as surprising as first thought. Yahoo prides itself as a portal site (as opposed to what Google pretends to be) so I would imagine that while a nice chunk of this time spent is dedicated to search, the majority could be people are checking emails, reading news, Yahoo Answer’s, etc..

Of course everyone know that Google isn’t a “portal” though (wink wink, nudge nudge).

By: Chris M

Chris M — Wed, 31 Jan 2007 19:27:00 +0000

As I mentioned in a blog post about this when the Compete.com data was first released:

“A distinction that no one seems to articulate, however, is the kind of traffic that each of these site receive respectively. First of all, Yahoo is a popular homepage for many users because its main page is content intensive, and has been so for many, many years. Aside from being relatively new, the Google homepage, on the other hand, is not at Google.com, but on a sub-page. The content, moreover, is not as readily pre-packaged as Yahoo’s
[...]
I wouldn’t be surprised that if Google moved their homepage to their main page, they would quickly out-pace Yahoo for the #1 spot. Of course, there is a lot to be said for the minimalist layout of Google’s main page.

Of course, you put that quote into context at the original post: http://blog.searchanyway.com/2007/01/myspace_1_yahoo_2_google_5.html

By: Diane

Diane — Wed, 31 Jan 2007 19:10:00 +0000

Many of Google’s services get you from one place to another. Yahoo has a lot of content that keeps you at their sites…health, real estate, music, and more. Their services are a little different, even though they both offer search engines. Just a user’s opinion.