Comments on: Yahoo Panama – Pros and Cons http://www.stepforth.com/blog/2007/yahoo-panama-pros-and-cons/ Tue, 16 Mar 2010 22:23:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Anonymoushttp://www.stepforth.com/blog/2007/yahoo-panama-pros-and-cons/comment-page-1/#comment-1901 Anonymous Thu, 08 Mar 2007 18:02:00 +0000 http://dev.stepforth.com/blog/yahoo-panama-pros-and-cons.php#comment-1901 Paul - It actually is not difficult to assign a custom url to each keyword in the Yahoo platform . . . IF you use their upload spreadsheets. If you try to do it keyword by keyword, it is a real pain.<br/><br/>Good Luck!<br/>Patrick Soch<br/>Groople.com<br/>Senior Marketing Manager Paul – It actually is not difficult to assign a custom url to each keyword in the Yahoo platform . . . IF you use their upload spreadsheets. If you try to do it keyword by keyword, it is a real pain.

Good Luck!
Patrick Soch
Groople.com
Senior Marketing Manager

]]> By: Steve Haarhttp://www.stepforth.com/blog/2007/yahoo-panama-pros-and-cons/comment-page-1/#comment-1900 Steve Haar Mon, 05 Mar 2007 14:45:00 +0000 http://dev.stepforth.com/blog/yahoo-panama-pros-and-cons.php#comment-1900 Though comScore is sending out initial numbers, the real numbers are going to show themselves as we leverage the creative flexibility and geo targeting. I <a HREF="http://blog.thinkaboutsearch.com/2007/03/02/yahoopanama.aspx" REL="nofollow"> posted</a> some thoughts last week about the real benefits yet to come. Though comScore is sending out initial numbers, the real numbers are going to show themselves as we leverage the creative flexibility and geo targeting. I posted some thoughts last week about the real benefits yet to come.

]]> By: Michael Fridmanhttp://www.stepforth.com/blog/2007/yahoo-panama-pros-and-cons/comment-page-1/#comment-1899 Michael Fridman Fri, 02 Mar 2007 04:54:00 +0000 http://dev.stepforth.com/blog/yahoo-panama-pros-and-cons.php#comment-1899 My rep told me that you can't have each keyword going to a separate URL - or at least you can't easily manage this - is this true? If this is the case that would be by far the biggest flaw - many ecommerce sites live by directing each keyword straight to the search for that product etc. It would kill them My rep told me that you can’t have each keyword going to a separate URL – or at least you can’t easily manage this – is this true? If this is the case that would be by far the biggest flaw – many ecommerce sites live by directing each keyword straight to the search for that product etc. It would kill them

]]> By: Paulhttp://www.stepforth.com/blog/2007/yahoo-panama-pros-and-cons/comment-page-1/#comment-1898 Paul Fri, 02 Mar 2007 01:22:00 +0000 http://dev.stepforth.com/blog/yahoo-panama-pros-and-cons.php#comment-1898 I can't agree with you on Geographic targeting for which MSN's geo-optimization is much more useful. Yes, Yahoo now allows you to target search ads only to a specific area (localization) but bidding more for localized performance is much more interesting!<br/><br/>On the CON list, you overlooked the adverse affect to brand advertisers who want to promote something unrelated to the search to create some buzz, awareness, or association with their brand (i.e. Jeep bidding on terms like "beetle" or "bug" to coincide with their ad campaign). The quality score, while beneficial to most, means those advertisers have to spend more to appear prominently where their ad is not relevant. I can’t agree with you on Geographic targeting for which MSN’s geo-optimization is much more useful. Yes, Yahoo now allows you to target search ads only to a specific area (localization) but bidding more for localized performance is much more interesting!

On the CON list, you overlooked the adverse affect to brand advertisers who want to promote something unrelated to the search to create some buzz, awareness, or association with their brand (i.e. Jeep bidding on terms like “beetle” or “bug” to coincide with their ad campaign). The quality score, while beneficial to most, means those advertisers have to spend more to appear prominently where their ad is not relevant.

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