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Monday, February 12th, 2007

Valentines Day Gift Giving Survey Results

 

Last Wednesday Google released the results of a survey they conducted on the Valentine’s Day shopping habits of 2214 adults. Here is an excerpt of the most interesting data for retailers:

Highlights From Survey Results:

Among U.S. adults who typically buy Valentine’s Day gifts:

  • 50% indicated that they purchase multiple Valentine’s Day gifts.
  • Although men and women (both 71%) are equally likely to typically buy at least one Valentine’s Day gift, women (56%) are more likely than men (44%) to buy multiple gifts.
  • 55% of men indicated that they plan to buy for spouse, compared with 44% of women.
  • These adults are more likely to buy Valentine’s Day gifts for their pets (6%) than their fathers (5%) or grandfathers (1%).
  • Women (83%) are more likely than men (74%) to indicate that they typically buy a Valentine’s Day gift for at least one family member.
  • 41% indicated that they plan to purchase from more than one store/website this Valentine’s Day.
  • 11% indicated that they typically spend $10 or less. On average, U.S. adults spend about $70 in total on Valentine’s Day gifts.

Among U.S. adults who typically buy Valentine’s Day gifts for a significant other:

  • Men (50%) are more likely than women (37%) to indicate typically buying multiple Valentine’s Day gifts for a significant other.

The purpose of the survey was to pitch the benefits of being found on Google Checkout but either way the information is intriguing.


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