Andy Beal’s Marketing Pilgrim has a great article today by Janet Meiners that discussed a couple of winning sales approaches that are definitely worth sharing:
- An offline social shopping experience at Bloomingdales that was chosen by Time Magazine as one of 2007’s best inventions. Created by IconNicholson this innovative concept highlights the use of text messaging, shared video, and virtually trying on clothes to aid shopping in the real world. This concept is extremely very interesting and I imagine there are ways to apply this concept to many different offline marketplaces. If you think of a way to adapt it to yours please keep me (ross at stepforth dot com) informed; I would love to see how it turns out for you.
- The article also noted some recent research from SellPoint that suggests audio/video tours of products can increase time spent on site and ultimately translate into more sales. SellPoint happens to sell services offering audio/video tours so I would take this info with a grain of salt, however, as a consumer I have to admit I am a huge proponent of these types of interactive product tours so I feel this data is worth passing on.
So there you are… just a couple of notes I thought I would share before I account for a couple of great seminars I attended at PubCon Las Vegas last week. Have an excellent evening!