For some time now a feature not previously part of Google AdWords, has been requested by many webmasters and online advertisers. Last Friday, Feb 16, Google finally implemented a small, but notable feature that will make advertisers lives a little bit easier.
We have always been able to pause Campaigns and AdGroups, and now this functionality has been applied to individual keywords and specific ads! Before there was no way to temporarily remove keywords - one would have to delete it entirely and re-add it at a later date. Now by simply pausing keywords and ads, it will allow you to retain all statistically data, and easily reactivate at a later date.
It is certainly nice to see Google listening to the advice of its users. I, along with many others I am sure, had specifically requested this feature, and it’s great to see it implemented.