In an effort to compete with Google Maps and Google Earth, and to capture the traffic of one of the UK’s most visited websites, Microsoft has purchased online mapping service Multimap for an undisclosed sum.
According to a press release issued by Multimap on Dec 12, “Multimap will operate as a wholly owned subsidiary of Microsoft as part of the Visual Earth and Search teams in the Online Services Group.”
“The addition of Multimap enhances Microsoft’s position as a leading provider of mapping and location platform services,” said Sharon Baylay, general manager of the Online Services Group at Microsoft. “This acquisition will play a significant role in the future growth of our search business and presents a huge opportunity to expand our platform business beyond the U.K. and globally. We are thrilled to welcome Multimap onboard.”
Multimap is among of the UK’s top 100 tech companies, and is one of the leading online mapping services. Their services include street-level maps, road maps, door-to-door travel directions, aerial photos, and links to location information and services.