Reputable sources say Microsoft has reopened negotiations with Yahoo to purchase the company or work with it in some way. Last year the same talks were going on but Yahoo’s Terry Semel said his “impartial advice to Microsoft is that you have no chance,” Mr Semel said. “The search business has been formed.” The talks ceased and I was not expecting them to restart so soon.
The Wall Street Journal estimates Yahoo’s value at 50 billion… is Microsoft really that eager? Apparently they just might be and it is likely a direct cause of their thwarted attempt to secure DoubleClick before Google did. Tired of being a follower I expect Microsoft will be making some very tempting offers to Semel this time around.
Okay, now it is time for what is likely to get a few people charged up. “YES PLEASE” is my way of saying that I hope the merger goes ahead because it will provide some shake up in the search engines - something I feel is much needed. It also helps that I have very little reason to believe Microsoft will add value to Yahoo which will hopefully will create a void for a newcomer.
What is your thought on this? Would you be all for a merger or against?