Comments on: Jakob Nielsen's 10 High-Profit Redesign Priorities http://www.stepforth.com/blog/2007/jakob-nielsens-10-high-profit-redesign-priorities-recommended-reading/ Wed, 25 Jan 2012 21:06:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greg Scowenhttp://www.stepforth.com/blog/2007/jakob-nielsens-10-high-profit-redesign-priorities-recommended-reading/comment-page-1/#comment-1902 Greg Scowen Tue, 13 Mar 2007 09:19:00 +0000 http://dev.stepforth.com/blog/jakob-nielsens-10-high-profit-redesign-priorities-recommended-reading.php#comment-1902 In his summary Mr Nielsen states:<br/>"Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website."<br/><br/>I disagree with this statement. Firstly, these 10 points should certainly not be the first priority when updating a website. There are many more fundamental usability issues that need to be considered first, most of which Mr Nielsen has been preaching (but not practicing) for many years.<br/><br/>Secondly, this list should be used as a guide to desirable features of an e-commerce website, not as a usability guideline per se. In his summary Mr Nielsen states:
“Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.”

I disagree with this statement. Firstly, these 10 points should certainly not be the first priority when updating a website. There are many more fundamental usability issues that need to be considered first, most of which Mr Nielsen has been preaching (but not practicing) for many years.

Secondly, this list should be used as a guide to desirable features of an e-commerce website, not as a usability guideline per se.

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