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chart of search engine user behavior - courtesy of JupiterResearch and iProspectCourtesy of JupiterResearch and iProspect, this chart provides a glimpse of the number of search engine results surfers will review before choosing their path.

As an admitted stats junky I really enjoy this kind of data. I hope you find it enlightening as well. It may be these numbers are far from a surprise but at least they confirm your beliefs which is a comforting thought in itself.