The latest figures from comScore are in and Microsoft is picking up speed.
While long standing search leader Google continues to dominate by a large margin, comScore reports Google losing some ground in June, while MSN saw a noticeable increase.
Latest figures for Google show a drop to 49.5%, down 1.2% from May. Yahoo also saw a decline of a little over a percentage point down 1.3 to 25.1%. Meanwhile Microsoft had a significant gain, up from its low 10.3 to a higher low of 13.2%. Ask remains unchanged at 5%.
In June Americans performed 8.0 billion online searches, which are up 6 percent from May, and up 26 percent from June 2006.
Interestingly enough, while both Google and Yahoo both saw a decrease in their percentage share for the month of June both search engines actually saw an increase in the actual number of searches conducted. With Microsoft’s nearly 3% jump, along with an increase in American searches, Microsoft experienced a spike in search volume up 36% over May, a substantial increase by any means.
Microsoft’s increase is partially credited to the introduction of the Live Search Club launched in late May, a program created to reward users of Live Search. Using their Windows Live ID and logging in to play games, and completing puzzles that involve searches users earn tickets which can then be redeemed for rewards.