J.D. Power and Associated rated Dogpile with the highest rank in customer satisfaction among search engines for the second year in a row.
Based on 1,000 points, Dogpile earned a score of 818 this year, up 14 points from 2006. Google fell in second at 794, with Ask filling in the top 3 at 784 points.
Dogpile users report that they are particularly satisfied with the limits placed upon paid advertising within search results.
This study is in its fourth year and looks at overall consumer behavior, experience and satisfaction within a number of search functions.
While Dogpile has a long way to go in the major search engine race, it is nice to see an underdog (no pun intended) holding its own against the major search engines.