Today Microsoft earned a win that made me look twice by convincing Digg to sign a 3 year deal where Microsoft Ads will be the “exclusive provider of display and contextual advertising on Digg” (see press release). Having previously used Google Adsense to serve ads (according to Barry Schwartz’s breaking article) it is a huge win for Microsoft to peg this contract. This immensity of this win became especially clear when I compared a few of the top social media voting sites side by side at Compete.com. As you can see below Digg pulverizes the competition with a reach of approximately 22.5 million visitors per month in comparison to Reddit (976,882), and StumbleUpon (731,424).
Charts or no charts, however you look at this agreement advertising with Microsoft Ads has just become a lot more tantalizing.