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Tuesday, January 2nd, 2007

ClickTale's Fascinating New Insights into Visitor Behavior

 

In my daily blog reading I came across an accolade to a new service called ClickTale that can actually show how each visitor navigates each page during their session. According to the ClickTale site “ClickTale shows you the full story: every mouse movement, every click and every scrolling action. By using ClickTale you will gain insights that will improve your website’s usability, enhance navigation, and increase effectiveness.”

ClickTale is currently in Beta but as soon as I get a chance to I will provide a full review of this fascinating and ground breaking tool.

As an added note, the ClickTale team published intriguing report results based on the profile of 170,000 visitors tracked using the ClickTale system. According to the results many users are actually spending more time than previously thought navigating below the fold. Here is the full article for you to read – it is well worth it!

by Ross Dunn, CEO, StepForth Search Engine Placement Inc.
Permalink to this article: ClickTale’s New Insights

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