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Friday, November 30th, 2007

Google GDrive

If you have been looking for online storage to either back up your computer, or simply need some supplemental space for your large collection of photos or digital music, Google’s new GDrive service may be of use to you.

Google GDrive... for Real?!?

The talk of Google GDrive has been around for a while now, but could it actually be on its way finally? Tuesday morning the Wall Street Journal published an article on the future Google service. Read more…

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Friday, November 30th, 2007

Google Results Malware Free?

Google has taken steps to remove malware websites from its search results, according to a ComputerWorld article released Wednesday.

Alex Eckelberry, CEO of Sunbelt Software Distribution Inc released the news Monday that Google had removed more than 40,000 malware sites from its search results. While Google refused to either confirm or deny this, spot checks by Sunbelt researcher Adam Thomas did not turn up any malware sites.

Malware Frustration Syndrome - picture of woman screaming through computer screen Read more…

Back in August I wrote an article called “Is Wikipedia Corrupt?” which looked at the concerns caused by controversial editing in the popular Wikipedia online encyclopedia. In the closing section of that article I stressed that Google needed to move away from highlighting Wikipedia in favor of increasing the diversity of its encyclopedic references. In that regard I would like to introduce a great introduction to Citizendium written by Russ McGinn, a Citizendium Editor and former participant at Wikipedia. Read more…

This is an off-topic post that I felt could not be missed. The Register wrote today about a type of email spam that is extremely common and rather obvious BUT surprisingly it appears some Internet users are still falling for it. The article is worth the read if you have any concerns about what emails to read or not to read.

In Short
Emails that promise free games, windows security patches or updates, nude celebrity pictures, or anything that seems out of the ordinary should be deleted immediately.

A source in the Register article “recommends PC users do not open executable files attached to email messages from addresses they do not recognise or trust and to ‘refrain from opening any message that purports to feature nude celebrities’.” Read more…

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Wednesday, November 28th, 2007

Google's GDrive in the News Again

The Wall Street Journal is once again fueling the fires of a potential GDrive initiative from Google.

The GDrive would be a free or for fee online service where the average Internet user could store a lot (or all) of their data remotely on Google’s servers. Google is thought to be considering this because it would further move file management to the online realm which would, in-turn, broaden Google’s advertising reach while reinforcing their user-loyalty. — More from the WSJ here but it still seems to be mostly speculative.

by Ross Dunn, CEO, StepForth Web Marketing Inc.

The canvas I have outlined for successful web marketing is taking shape. The first article looked at the necessary stages we need to develop. We started with market research and analysis of our competitors and now armed with this information we can proceed to perhaps the most critical component of all, developing our keyword targets and creating supporting text for them.

What’s In a Word?

It has been often said that content is king. The choice and expression of these words is what makes the connection to the visitors and helps determine user behaviour. If the message is clear the visitor will know if they are at the website they want (or need) to be at and start the exploring process. Visitor attraction is influenced by a myriad of aspects such as site design, choice of colour, and ease of navigation. Visitor confidence is bolstered in large part through your use of words. Similarly much the same can be said for the search engine spiders; the higher their confidence rating of your website the higher your visibility in their index. And this rating of confidence all begins with how you choose your keyword targets. Read more…

StepForth has used Google’s custom search for nearly a year now to allow a powerful but free search option for our website. Well it turns out Google’s custom search is now available in 40 languages according to the a posting today at Google’s Official Blog:

“Today, we’re pleased to tell you that the Google Custom Search platform is available in 40 languages, in close to 80 countries worldwide. And now you can search your Custom Search engine (CSE) in the language of your choice. We hope to see more people creating useful CSEs — we want to see more colo(u)red beams on the globe!”

Read on…

Wallstrip published a great newscast heralding, with some disbelief, that Microsoft’s stocks had just reached a 5 year high. The video is worth the watch and I followed it up with my less than glowing opinion on the mega-corporation’s current path.

Read more…

the GoDaddy LogoInternet domain registration and hosting giant GoDaddy is teaming up with Google to help clients enrich their web hosting accounts, according to a GoDaddy press release issued Tuesday.

Working as a pilot partner, GoDaddy has integrated Google Webmaster Tools into the hosting accounts of their customers.

This integration will make it easier for the average site owner to identify potential problems with their sites and to help improve their site’s visibility. Read more…

I am often reminded how important it is to develop a well thought out business plan. I speak with numerous clients each day, each having a passion to promote their service, information or product and yet although they may be experts in their field, they do not have the expertise or foresight on how to market the site. Often times the website is destined to stay in the closet and never get the online exposure they need and are hoping for. And often times the client lacks an objective perspective, sort of being amongst trees in a forest and not being able to see to whole picture.

The internet audience has matured and become more sophisticated in its expectations and delivery of information. No longer can one just throw up a site and expect to immediately generate business. Website readiness for online marketing can take many forms. In this and the articles that follow in the next few weeks, we will examine the building blocks to successful web marketing. Read more…

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