Yesterday, Yahoo announced in the Yahoo Search Marketing Blog, a few updates to the Panama platform have been released making life slightly easier.
Custom Reports
Yahoo now allows advertisers to create custom reports and set up a report scheduler. These reports are available in XML, TSV, CSV or Excel. This is a feature that has long been a part of Google AdWords and is a welcome addition to YSM.
Lateral Navigation
Before whenever you wanted to switch from one AdGroup to the next you had to jump back to the main campaign page. Moving from one to the next was quite inconvenient. Now with the new previous and next links at the top right, moving from one item to the next is much easier and faster. This feature works on the campaign, ad group, and keyword levels. It would be also nice if Yahoo could take this one step further and simply provide a dropdown menu visible on the campaign and ad group levels that would allow you select the specific group desired.
Calendar Date Range
Under the calendar drop down when selecting a date range, “Today” has also been added as a preset option. Often the results for the current day are incomplete, but if you want to see where you stand this does make it much quicker then entering a custom date range for the current day.
While there are still many features needing improvement within the YSM interface, these few adjustments are certainly a step in the right direction.
