Today Yahoo! announced the launch of Yahoo! Food, a site focused entirely on content from foodies and other culinary household names. In my opinion Yahoo! Food is a smart move and I look forward to seeing how it affects Yahoo!’s bottom line. After all, I don’t know about you but I know many people watch the Food network on a daily basis (including me) and I expect that a site run by Yahoo will offer yet another great resource for foodies.
When Deanna Brown, General Manager of Yahoo!’s Lifestyles was asked on MarketWatch how Yahoo! Food will compete against other food resources like the Food Network and Bon Appetit she had this to say,”I think it is the ease of use and the compelling design, kind of the comprehensive all in one destination.” She finishes by emphasizing the personalization that Yahoo! Food allows; (the site becomes) “your property… and keeps you in touch with what you are looking for.” - source MarketWatch blog.
Finally consider the marketing benefits of business owners who need to promote their cooking wares or resources (books, online directories, etc.); this addition to the Yahoo! Search Marketing network will prove a tasty one indeed.
Kudos to Yahoo, they are definitely trying hard to increase their bottom line. After announcing their 3rd quarter financial results on October 17th, Yahoo! definitely needs all the help they can get.